All India Pickleball Association announces Mandira Bedi as the Brand Ambassador of Pickleball in India

With a goal of encouraging women’s participation in one of the fastest growing sports, AIPA welcomes Mandira Bedi as the face of Pickleball in India.

Mumbai, India, November 15, 2024 – The All India Pickleball Association (AIPA) is proud to announce Mandira Bedi as the  Brand Ambassador of Pickleball. Known for her multi-faceted career as an actress, cricket anchor, author and fitness enthusiast, Mandira  embodies the passion and energy that AIPA aims to bring to Pickleball in India. Mandira’s association with AIPA is poised to inspire increased female participation in the sport, already on a strong growth trajectory with women making up 40% of the total players globally and continuing to grow at a faster rate than men.

Mandira Bedi actively participated in 19+ mixed doubles intermediate category in the ongoing World Pickleball Championship (WPC) Series, powered by the World Pickleball League (WPBL), at the Cricket Club of India (CCI), Mumbai, from November 12-17, 2024.  With ITC Bingo! as the title sponsor, this event  brings together top Pickleball talent from around the world, on the Indian stage.

In her statement, Mandira Bedi shared, “I really love and enjoy playing pickleball. It is accessible, fun, and a great way to stay fit. I have been passionate about pickleball since a while, and now the association has grown stronger, as the All India Pickleball Association has announced me as  the brand ambassador for the sport, which is growing so fast! It’s inspiring to see how the sport is evolving and I hope my journey inspires many more women to pick up a paddle and join this vibrant community.”

She further added, “It was a wonderful experience to be a part of the WPC Series, both as a brand ambassador and as a participant. Being involved in such an exciting and dynamic event, where the passion for pickleball is so evident, was truly rewarding. I am privileged and grateful for this opportunity  to be part of the sport and to encourage more people, especially women, to get involved."