Amazon is poised to revolutionize its virtual assistant, Alexa, with cutting-edge artificial intelligence technology. The upcoming update is expected to facilitate more natural, human-like interactions. Amazon disclosed this significant development at a live event where it unveiled its new line of Alexa-powered devices, including novel tablets, Echos, and plans for generative AI art that can be displayed on these devices’ screens.

The centerpiece of the event was Amazon’s ambitious plan to integrate large language models into their systems, a move that aims to level the playing field between Amazon and its competitors, Microsoft and Google. The escalation in the use of artificial intelligence has drawn attention from regulators due to its potential implications for sectors like industry, jobs, education, and daily life.