After faking her death, actress-model Poonam Pandey has been vehemently slammed by social media users and celebrities.

Speculations are rife that she, along with her PR team and the agency behind this initiative, may face legal charges. The agency, Schbang, was also one of the companies involved in the fake death stunt. Schbang, recently issued an apology, stating that their intention was not to hurt anyone but rather to create awareness about cervical cancer.

Schbang is a media and technology transformation company based in Mumbai.

Along with Poonam Pandey, her PR team, and manager, Schbang too was actively involved in the death hoax.

However, due to the severe backlash and speculations of legal repercussions, it seems their plan has certainly backfired miserably.

While Poonam's team continues to stand by their statement that all this was done to create awareness about cervical cancer, people largely think that this was a very cheap publicity stunt.

In their statement, Schbang wrote that they extend their apology if they have hurt anyone's sentiments, especially to those who have dealt with or lost a loved one to cancer. In their defense, Schbang stated that after cervical cancer was mentioned in the Union budget, there were hardly any talks about it among the people.

However, since Poonam Pandey's death news, cervical cancer became the most googled topic.