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As the Indian smartphone market continues to grow, Apple’s market share is expected to rise, primarily driven by the increased demand for the iPhone Pro model. The premium smartphone has gained significant popularity in India, a market known for its cost-sensitive customers. The high demand for the Pro model indicates that Indian customers are willing to pay a premium for advanced features and specifications. This trend can potentially lead to a substantial increase in Apple’s market share in India.
Apple’s iPhone sales in India have grown by 56 percent year on year, indicating substantial progress in one of the world’s rapidly developing nations. Despite the market’s domination by established players like Samsung and Intex, Apple continues to grow, challenging Samsung’s dominance in the premium market.
In terms of total market share for devices priced over $300, Apple has grown from 11 percent in the first quarter of 2015 to 29 percent at the start of 2016. This growth has resulted in significant losses for Samsung, which saw its share drop from 66 percent to 41 percent over the same period. Apple’s performance in India has outdone the overall market, indicating significant growth potential.
Apple’s CEO has pointed out that 50 percent of India’s population is aged 25 or younger, and these users have shown interest in buying the best products available. This demographic trend, coupled with the rollout of faster LTE networks, is expected to offer greater growth opportunities for the iPhone in India.