Honor’s CEO, George Zhao, has recently thrown a challenge at Apple for its lack of innovation in smartphone design. Apple’s strategy of enhancing performance and camera quality is not being perceived as sufficient. Zhao pointed out that competitors, including Honor, have rolled out several generations of foldable phones over the past few years.

There’s a level of disappointment expressed at Apple’s predictable product launches and its continued focus on traditional bar phone designs. Zhao suggested that Apple could push the envelope further in terms of its form factor.

Zhao used the Honor V Purse, an ultra-thin outward foldable phone, as an example of the innovation currently taking place in the smartphone market. This is a stark contrast to Apple’s seeming reluctance to venture into foldable designs.

Multiple rumors suggest that Apple is working on foldable prototypes. However, no concrete evidence has surfaced yet. Speculation suggests that a foldable laptop from Apple may be unveiled around 2025, with a release planned for the following year. There are also discussions about the possibility of foldable iPhones and iPads, but they seem to be years away from realization.

Meanwhile, Samsung, another key player in the smartphone market, is also leveraging its foldable technology as a distinguishing factor from Apple. Samsung is actively encouraging consumers to switch to their foldable devices. This rivalry underscores the growing importance of foldable technology in the smartphone market.

Honor is not far behind, with a series of foldable devices under its belt. The company is making strides in the foldable market, challenging the norms of traditional smartphone design.

Despite the growing clamor for foldable designs, Apple’s current focus appears to be on Augmented Reality (AR) and Virtual Reality (VR) technology. This is evident in the iPhone 15 Pro’s support for Spatial Video, demonstrating Apple’s belief in AR/VR as the future of electronics.

It’s intriguing to see Apple’s strategy diverge from the foldable trend. Whether this bet on AR/VR pays off in the long run remains to be seen.