Everybody was waiting and knew that Apple with increase the price with the launch of new iPhone series.

And Apple Inc. enacted its long-awaited iPhone price increase with as much subtlety as possible, part of an effort to wring more money from consumers without triggering sticker shock.

The company boosted the price of just one iPhone model - the top-end Pro Max, which climbs by $100 to $1,199 - while leaving the other three new versions unchanged. And even the now-costlier new phone will come with twice as much storage, letting Apple argue that it wasn't really a price increase at all.

But Apple is smart, it isn't making dramatic changes to its sticker prices, but it's finding new ways for shoppers to spend more.

The company is packing its upscale iPhones with exclusive features, such as better zoom lenses and titanium frames, to nudge shoppers toward bigger-ticket items.

Even Apple's switch to a USB-C port on the iPhone - an EU-mandated move the company initially opposed - will bring fresh ways to generate revenue. If consumers want their AirPods to have the same connector as the latest iPhones, they'll have to spend $249 for a new pair. If they want to use their old Lightning chargers, they can buy an adapter from Apple for $29.

The new AirPods reflects Apple's more aggressive approach. When the company began offering wireless charging on the iPhone, it let AirPods customers purchase new cases that used the same format - rather than forcing them to buy all new earbuds. This time around, it's not offering a standalone case that works with USB-C.

Buyers of the iPhone 15 Pro and Pro Max also will need a new cable if they want to get the speedier data transfer speeds promised by the device. Apple is selling one for $69.

Source: NDTV