Concerns regarding economic uncertainties and dilemmas, particularly in key markets like China, no longer serve as hindrances to innovation as Apple introduces the new iPhone 15. Amid worldwide smartphone market depression, and restrictions on the utilization of iPhones in government offices in China, Apple propels forward and unveils groundbreaking features that set the new flagship phone apart. Another challenge faced relates to the emergence of a new flagship phone from a leading technology company, which marked the first unveiling in several years. Braces were tightened in Apple’s headquarters in Cupertino, California, amidst these global complexities.

In an impressive step towards progress, Apple disclosed its iPhone 15, equipped with a bright display and a 48-megapixel camera. More remarkably, the capacity of the phone transcends technological dimensions with the battery incorporating 100% recycled cobalt. Additionally, the company presented the Series 9 Watch that introduces an inventive feature termed as “double tap”. Users can perform tasks like taking calls by simply tapping their thumb and finger twice without making contact with the watch. Making use of machine learning, this addition to digital wearable detects minuscule changes in blood flow when fingers tap together, enabling the other hand to remain free for other activities, as explained by Apple’s Chief Operating Officer.

The bright display is not only limited to the iPhone 15 as the Apple Watch Ultra 2 boasts of the brightest screen ever manufactured by the company. Catering to a wide range of users, the digital wearable introduces new features for both cycling and diving.

Apple said that USB-C charging cables are coming to both its iPhone 15 and the charging case of its AirPods Pro devices, allowing the use of the same charging cables already used for iPads and Macs.

It will feature the same A16 Bionic chip inside that previously formed the brains of the iPhone 14 Pro. The iPhone 15 prices start at $799 and $899 for the iPhone 15 Plus.