Amid the ongoing debate of India vs Bharat, the logistics company Blue Dart has rebranded one of its premium service in India from Dart Plus to Bharat Dart.

"This strategic transformation marks a milestone in Blue Dart's ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat," Blue Dart said in a company filing today.

Explaining the decision, Blue Dart said that the move to rename one of its service to Bharat Dart stems from an extensive discovery and research process.

"Blue Dart Express Limited invites all stakeholders to join on this transformative journey as the company continues to connect Bharat to the world and the world to Bharat," the statement said.

Blue Dart Managing Director, Balfour Manuel, says, "This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country."

The announcement comes days after the President Droupadi Murmu's invitation to G20 leaders carrying Bharat instead of India sparked a huge political row.

There is also speculation of special Parliament session to starts on September 18, is aimed at formalising this push to rename India as Bharat.

"Bharat" was also used on the name plate in front of Prime Minister Narendra Modi during his address at the G20 Summit.

Source: NDTV