By Khushi Keswani

In a recent interview, the CEO of The Good Glamm Group, Sukhleen Aneja, got candid with BestMediaInfo.com to share insights on cutting through the noise of today's frenetic marketing landscape. "Adaptability is a survival skill. If you don't adapt, you're redundant," she asserted.

Aneja dove headfirst into the buzz at Goafest 2024, a forum buzzing with discussions on navigating the ever- shifting sands of consumer behaviour. Speaking on the festival's central theme, "age of adaptability," she reflected on how this is a concept resonating with brands grappling with both the challenges and opportunities presented by an audience in constant flux. While some see these changes as a backward slide, others see them as a progressive leap forward. But for Aneja, the question isn't whether to adapt; it's how to morph effectively while retaining your essence.

"Consumers are evolving," she declared, her voice leaving no room for debate. "And all of us are fundamentally in the service of serving our consumers. We have no choice but to adapt and serve consumer needs."

Read Full Story https://bestmediainfo.com/mediainfo/mediainfo-marketing/brands-built-on-transactional-relationships-are-destined-to-become-mere-commodities-sukhleen-aneja-4742146