BTS’ Suga is officially the new face of Valentino!

On January 17, the luxury Italian fashion house announced that Suga chosen as its latest brand ambassadors, whom it refers to as “Di.Vas” (a pun that stands for “Different Values”).

Valentino creative director Pierpaolo Piccioli described Suga as “a multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for: diversity, inclusivity, creativity, and passion.”

Suga, who will be fronting the Maison Valentino Essentials campaign, remarked, “Everyone has different dreams and their own individual values. Maison Valentino and creative director Pierpaolo Piccioli have always been supportive of this kind of diversity, which I also believe in.”

He went on to add, “I consider it a joy to become a Valentino Di.Vas, and I’m sincerely delighted to be able to be a part of the Maison Valentino Essentials campaign.”