I am a happy menstruating woman and I am sick and tired of presentation of menstrual blood as blue liquid in advertisements and television commercials.

Why can't we show blood?

I don't see an issue in showing actual blood. Women are menstruating since the dawn of the time and we are not bleeding blue. We are not blue blooded. Then why these television commercials are so misleading?

If I am not ashamed of my periods, why advertisers are...

It's important to normalize periods but these ads depict the stigmatized mindset of society towards menstruation.

Can we show menstruation the way it is without stigma and hesitation?
Can I bleed blood not ink?
Can I bleed red?

#ibleedred, a campaign by ADiBha She Vision.