Integrity Score 120
No Records Found
No Records Found
Share the load was such a good ad
This is a great read!
Wonderfully written
Being a GenZ student and an intern I would deny the fact that I practically dwell in the world in the world of internet. While my grandmother and parents though enjoy the reels and the Whatsapp socialising, television still remains a major part of their lives for absorbing information. I am an OTT viewer but I usually do get to watch some snippets of some daily soaps and ads that run during the break that my grandmother watches. Here are 5 ads that made me glad as they featured women equality
Ariel- Share the load campaign
The ad begins with a father observing his daughter multi task while her husband leisurely relaxes on the couch while watching TV. Witnessing his daughter under so much load he delves into his past behaviour and feels guilty that he never helped his wife and set a wrong example for his daughter. As he returns to his own home he does the laundry for his wife and leaves a heartfelt note for his daughter. The ad questions- Why is laundry only a motherβs job?
Saffola-This cooking oil brandβs ad is sweet,emotive, progressive,relatable and emotionally compelling as it showcases a husband cooking, feeding and taking care of his wife as she faces stress while working. It depicts men can also help in kitchen while his wife works
Vicks- This ad normalises father taking care of the children at home whilst the mother fulfils her duty as an officer being away.
Boost- The popular brand aims to break the stereotype around girls and cricket. The campaign showcases that despite showcasing excellence across sporting events, girls are still facing a prejudice , independent of their talent. The ad shows a girl playing cricket with Dhoni and leaves the boys awestruck as they ridiculed her.
Tata Tea- The advertisement begins when a mother stops her daughter from going out and playing to assist her in household chores contrarily allowing her son to play out and not asking him for help . The ad end with a message Inequality gets learnt , Equality needs teaching