Believe in Anthropocene Epoch or not, climate change is real and the following decade is perhaps our last chance to make amends (even the UN says so).

Global warming is a complex problem that requires the collaboration of sciences and social sciences. From the myth of the 3Rs to the shift of the burden of sustainability on consumers, we have already made numerous blunders.

There is one crucial yet undermined aspect of how nations can promote sustainability, that is, using behavioural economics. This field of study is pervasive in scope and vast in potential.

With the use of right nudges, incentives, creative feedback mechanisms and marketing strategies that can be aligned with effective institutional policies, we can produce a much-needed lifestyle change.