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Common Psychological Effects of Colors:
The following are some common psychological effects of colors in the Western Hemisphere. You can also review the following pages for a more comprehensive list of color meanings and symbolism, including some charts we’ve created that you can download or embed on your site.
Keep in mind that certain shades or tones may result in very different meanings. Also, the context around the color, and even surrounding colors, can have an effect. Think of this as more of a beginning guide to color psychology.
🤍 - The Color White
•purity
•innocence
•cleanliness
•sense of space
•neutrality
•mourning (in some cultures/societies)
🖤 - The Color Black
•authority
•power
•strength
•evil
•intelligence
•thinning / slimming
•death or mourning
🐘 - The Color Gray
•neutral
•timeless
•practical
❤️ - The Color Red
•love
•romance
•gentle
•warmth
•comfort
•energy
•excitement
•intensity
•life
•blood
🧡 - The Color Orange
•happy
•energetic
•excitement
•enthusiasm
•warmth
•wealth prosperity
•sophistication
•change
•stimulation
💛 - The Color Yellow
•happiness
•laughter
•cheery
•warmth
•optimism
•hunger
•intensity
•frustration
•anger
•attention-getting
💚 - The Color Green
•natural
•cool
•growth
•money
•health
•envy
•tranquility
•harmony
•calmness
•fertility
💙 - The Color Blue
•calmness
•serenity
•cold
•uncaring
•wisdom
•loyalty
•truth
•focused
•un-appetizing
💜 - The Color Purple
•royalty
•wealth
•sophistication
•wisdom
•exotic
•spiritual
•prosperity
•respect
•mystery
🤎 - The Color Brown
•reliability
•stability
•friendship
•sadness
•warmth
•comfort
•security
•natural
•organic
mourning (in some cultures/societies)
💘- The Color Pink
•romance
•love
•gentle
•calming
•agitation