By Ayodhya Prasad Singh

Jammu and Kashmir boasts a remarkably rich culture and serves as an all-weather tourist destination. Numerous attractions beckon visitors year-round, offering diverse experiences for all seasons. The key lies in developing and showcasing these destinations with innovative and meticulous planning. This approach is exemplified in Doda district of Jammu division, spearheaded by Harvinder Singh, an IAS officer from the 2019 batch.

Since assuming office in October 2023, Mr. Singh has undertaken several initiatives that have revitalized tourism in Doda. Among the most recent is the introduction of the state’s longest zipline, which has generated excitement among tourists. From organizing the ‘Winter Festival’ to implementing rapid land reforms and promoting PPP mode for adventure sports, the officer’s initiatives are reshaping Doda into a prominent tourist destination within the state. His efforts have resulted in a tenfold increase in tourism over the past year.

Indian Masterminds recently engaged with IAS Harvinder Singh, the Deputy Commissioner of Doda district, to delve deeper into the district’s tourist offerings and the strategies he is employing to establish it as a major tourist hub.

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