It is no new unless you've been living under a rock that fairness products in the Indian market have gone through rebranding. Most of them have and some of them even shut down. But the real point is, does it change the truth?

People keep obsessing over these lame products and by purchasing trash they don't even need in life just to feel validated by someone who doesn't even matter in their lives.

The rebranding is nothing but a disguise in which the companies will continue to sell their shi*t. Their values and the ideas they still preach haven't changed. And the cheap marketing strategy that one needs to be fair in order to achieve success is so damn sick to the society.

People know the truth but still keep buying them. We must first break this manufacturer and consumer chain and keep raising our voices until they stop selling nuisance.