Evolution of Discovery Optimization: How will your audience discover your events?

SEO (Search Engine Optimization) used to mean optimizing content for Google.

But now other social media, ecommerce and AI platforms are gaining ground in the search race.

Marketers now also optimize their content for platforms such as Amazon, YouTube, TikTok and others.

This is because you search for and discover what you are looking for, including events, not just on Google but also on these other platforms also.

You use these other platforms to discover. Whether you are intentionally searching for something or just browsing and discover something that interests you.

Social media, search engines, ecommerce and AI platforms are not just digital places to post content and transact but also becoming discovery engines for events and other things. ...

Read more: https://shareyaarnow.substack.com/p/event-engine-evolution-of-discovery

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