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Fab India has withdrawn an advertising campaign for Diwali after being heavily trolled on social media.
The brand was accused of “defacing” the Hindu festival of Diwali and terming it Jashn-e-Riwaaz.
Many slammed the brand for unnecessarily uplifting secularism and Muslim ideologies in a Hindu festival.
The tweet by Fabindia was a promotional post depicting models wearing their new Diwali 2021 collection. “As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture," reads the caption of the post that has now been deleted.