Cleopatra probably took some beauty secrets with her to the as-yet-undiscovered grave, but we do know this: She was a woman of her time. Egyptians of the 1st century B.C. were as obsessed with skincare and cosmetics as any contemporary Kardashian. The ancient Egyptians invented that look.

Beauty has always been subjective and sometimes, controversial. I am sure that most of us here, men or women, have looked in the mirror and found themselves unattractive for any reason. Well first, this is completely false, as everybody is beautiful just the way they are. Then, beauty standards are so subjective that they change every 10 years. Remember that in the 2000s, you couldn’t be considered beautiful if you weren’t tall and thin, almost anorexic or with big muscles and slicked blond hair?

Well, today is totally different, as what seems to be the most ideal body in today’s society is a woman with a generous chest and backside, while having a flat stomach and perfect hair. And for men, it turns around the idealized athletic body from Ancient Greece, but with a certain notion of fashion, designer stubble and tattoos.

Even if today’s fashion tends to be more inclusive to people who don’t match fashion diktats, some of us hate fashion. Because as one of the greatest fashion designers said once: “Fashion changes, but style endures”.

This statement from Coco Channel has never been so true as in modern Western societies, styles are so numerous and different that we can’t really know what style still means.
Hopefully, all around the world, civilizations have conserved traditional beauty rituals, unique and dashing.