Fast Fashion Industry- Great threat to environment.

"Black Friday sale! 50% off on the latest fashion!”

“Flat 30% off on the new winter collection!”

“End of Season Sale — Buy 2 get 1 free!”

These ads are so compelling no? Like a bargain, you seemingly can’t miss. But you may have noticed something else too. The damned seasons! When it comes to apparel, there are so many seasons, you can almost lose count.

However, things weren’t always this way. Before the 2000s you largely had four seasons within the domain of mainstream fashion. You had Spring, Summer, Autumn and Winter. But international fashion brands — especially the likes of Zara and H&M rubbished this idea. They didn’t think clothes remained in style for 3–4 months. They believed styles change every week. And so they drove home this idea, quite well actually. So, we now have 52 “micro seasons” a year. And fashion brands can pad their bottom line by selling more apparel each year.

That’s fast fashion for you!

Although here’s the thing…in a bid to keep up with the trend ever so often, we are doing irreversible damage to the planet.

10% of global CO2 emissions come from the fashion industry. That’s more than international flights and maritime shipping combined. Then there’s water consumption. Then, there’s dyeing and treating fabric that ends up generating 20% of the world’s wastewater.

So yeah, the next time you see a Black Friday or End of Season Sale, maybe just reconsider for a minute before you make that purchase.

Source - Finshots