"FTC reminds influencers: Don't forget to disclose adding artificial sweetener!"

The FTC warned social media influencers and trade groups for not properly disclosing connections when promoting products with aspartame or sugar. They suspect rule violations due to unclear endorsements and ties between endorsers and advertisers.

The FTC stressed clear disclosure in endorsements, requiring noticeable info about paid promotions or connections between endorsers and businesses. They want clear captions or spoken statements in videos on platforms like TikTok and Instagram. Samuel Levine, from the FTC, criticized trade groups, saying it's wrong to involve influencers without clear disclosures, particularly in health-related claims.