By Shreya Negi

Germinated as the LinkedIn for small mom and pop stores, alias Kiranas, in December 2021, Kirana Club is an AI tech platform that not only detects the numerous products placed on the chaotic store shelves but acts as a platform where brands get a chance to communicate and share business information with the long-tail store owners.

In the past near to two years, the startup headquartered out of Bangalore has onboarded over 15 lakh Kirana stores, growing 30% QoQ, spanning across 10 states as well as a slew of brands such as Coca-Cola, Santur (Wipro), Reliance, PepsiCo, Daawat, Perfetti, Cycle Pure and others.

Speaking to BestMediaInfo.com about what led to the genesis of Kirana Club, Co-founder Anshul Gupta, stated that during his tenure with FMCG brands, he found out that even though the principle of visibility driving sales is prominent in the FMCG space, and 80-90% sales come from the long tail of kirana stores, only 10% of mom and pop stores are directly served by the FMCG majors.

The rest of the lot purchases the products from wholesalers as they are too small for the FMCG companies’ representatives to go to and talk to the small kirana store owners about their different products and offers amongst other things.

That being said, the Kirana store owners often don’t know what they are selling and in what amount along with what their competitors are placing on their shelves owing to the absence of a billing or cost system and mind you this information or data capture does matter to FMCG companies, he said.

Hence, keeping these things in mind, Kirana Club started as an AI platform which can basically detect more than 15,000 products on a shelf of a kirana store by just a mobile phone image because other technologies such as a CCTV camera or any other device wouldn’t have given such a large scale.

Read Full Story https://bestmediainfo.com/2023/10/here-s-how-kirana-club-is-emerging-as-the-linkedin-for-momandpop-shops-in-india