In a summer filled with explosive action flicks and superhero sagas, there's one film that is clearly standing out as a unique offering targeting a specific audience: Barbie!

Directed by Greta Gerwig, this movie about the world's most iconic doll is a rarity in Hollywood. While the usual box office hits revolve around superheroes, fast cars, and animated adventures, Barbie caters to women without condescending to them.

The fact that Barbie, a big-budget spectacle with a primarily female cast, is expected to outperform an adult drama like Oppenheimer is a testament to its potential success.

An element that makes Barbie stand apart from the rest is its unapologetic embrace of a feminine aesthetic. The film celebrates the colour pink and features Barbie playing dress-up, creating a fun and nostalgic experience.

It harkens back to cult classics like Legally Blonde and Clueless, which resonated with millennial women. For a generation that grew up watching those films at sleepovers, Barbie holds inherent appeal.

Hollywood has often overlooked movies specifically marketed to women, instead focusing on teenage boys and catering to male-dominated genres. Only a small percentage of the top-grossing films feature female protagonists, and many of those that do follow traditional male-centred genres.

However, when studios take a risk and invest in movies that cater primarily to women, they often reap the rewards. Films like Mamma Mia! and Crazy Rich Asians have achieved great success by unapologetically appealing to women. These movies offer fun and entertaining experiences that resonate with female audiences.

Barbie has the potential to change how studios perceive female audiences. It challenges the notion that women's films must be limited to romantic comedies or rely solely on male eye candy.

With Greta Gerwig at the helm and a talented cast, including Margot Robbie and Ryan Gosling, this upcoming adaptation offers a blend of comedy, action, and musical elements, along with thought-provoking ideas.