Internet and its online platforms have shortened physical distances, and it is the users’ needs that have led them to evolve, reinvent themselves, and guide their positioning strategies. This is evident with Facebook’s acquisition of Instagram, a social network originally limited to images only that has become one of the most powerful and influential social networks.



This study found that 81.61% of participants accept that social networks have improved their long-distance communication. One of the participants commented that the most challenging aspect about having family members far away is not being able to witness the growth and

development of their nephews, but that social networks reduce the feeling of distance, especially when using tools such as stories, which maintain constant and real-time contact.



Perhaps the main finding is that subjects were significantly more likely to use rich media. Although this has been the case with business tasks, it now seems to be true for family, friends, and romantic partners. It should come as no surprise that romantic partners were more likely than either family or friends to use Instant messaging, the telephone,

audio chat, and video chat. These are the more immediate media, and best approximate the face-to-face communication. They tend to have more “telepresence.”