By BestMediaInfo Bureau

IKEA has released a digital film, The Closet, that highlights the struggles faced by the LGBTQIA+ community and encourages people to be more inclusive and compassionate towards them. The video focuses on developing stronger allyship with the community through empathy and open dialogue, urging people to rethink stereotypes and embrace diversity.

Conceptualised by Leo Burnett, the campaign revolves around the message 'Closets are for clothes and not identities.'

The film is set in a busy IKEA store with a closet in the centre and leads with a question to the ones who chose to enter the closet- "Many have lived here, can you?."

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