Social Media plays a very important role in today's life, social Media are web-based online tools that enable people discover and learn new information, share ideas, interact with new people and organizations. It has changed the way people live their life today, it has made communication much easier. It allows the exchange of user-generated content like data, pictures, and videos. Social media platforms may come in different forms such as blogs, business forums, podcasts, microblogs, photo sharing, product/service review, weblogs etc.

Studies have shown that quite a good number of people spend 25% of their time on social networking platforms, this goes further to show how relevant and popular social media platforms have become in recent times. The importance of social Media can be seen in several fields such as business, entertainment, food, lifestyle, welfare and a host of others. It is important to any business because as an entrepreneur you own a brand and with the help of social media networking companies keep in touch with their customers and get valuable information about them which may increase their brand value. Most of the entrepreneur and marketers have successfully used this platform when it comes to reaching potential clients.