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By Saptak Bardhan
Social media has become a popular means of communication and entertainment. Advertisers have also made the most of the platforms, as they continue to provide brands with reach and engagement.
However, there have been calls for content moderation on social media platforms. There are different schools of thought regarding the issue, with a few asking for appropriate content to be available on the platform for the benefit of the users, platform, and advertisers. Another school of thought believes that social media's reins should be handed over to the users, with the platforms not being an ideal place to advertise.
Gaurav Mehta, the former Chief Marketing Officer at Zupee, stated, "On platforms primarily driven by user- generated content, such as social media, the content must adhere to agreed-upon guidelines to benefit users, the platform, and advertisers."
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