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With Apple’s iPhone 15 series officially out in the market, many individuals are viewing the iPhones as potential “investment products”. The resale prices of all models have been fluctuating, with the iPhone 15 Pro experiencing a continuous drop in value. Interestingly, the original color models manage to maintain a premium of $200-300, while other colors can only earn a maximum of $1, with the 256GB version falling below the official price for the first time.
The market for the iPhone 15 Pro Max is more erratic, the worst-performing being the 512GB version. Except for the original color, which can maintain a premium of around $1700, other colors of the 512GB version only have a profit margin of $600-700. Other versions also have a significant price fluctuation, with blue and white experiencing the most significant drops.
The demand for the iPhone 15 Pro Max varies depending on the color of the device, with titanium original color being the most sought after, followed by black and white, and blue being the least demanded. The highest quoted price for the smallest capacity of 256GB is currently around $13,700, which is $3501 higher than the original price.
The situation of the iPhone 15 series after its release is similar to the iPhone 14 series last year. The basic models iPhone 15 and 15 Plus fell below the “offer price” as soon as they went on sale. The “small machine” iPhone 15 Pro is not as popular as the iPhone 15 Pro Max. The current recycling price at the Apple Store is approximately $300-400 higher than the official price.
The actual “battlefield”, the “big machine” iPhone 15 Pro Max, currently has a starting price at the Apple Store that is $2200 higher than the official original price. This is only the quote for the smallest capacity 256GB version, the larger capacity 512GB and 1TB are even more popular, with the current Apple Store price averaging +$2500, and the highest can be tried at the original price +$2600.