The New iPhone has launched, and not everybody has good reviews about it.

One thing a lot of people are disappointed are about the muted range of colour options that people have witnessed after a long time.

The new iPhone 15 and iPhone 15 Plus come in five colours, but for some the hues are too pale that some people are joking that they're basically all off-white.

As for the iPhone Pro and Pro Max with their new titanium case, two of the options are barely distinguishable in Apple's own photos.

The new iPhone colours are a long way from the intense hues that Apple has offered in the past.

Do you remember the iconic iMac G3 and the iPod nano? Or even the vibrant colours of the 2021 iMac and last year's iPad 10? The Cupertino giant seems to have decided that colour is very much out in 2023.

The iPhone 15 and 15 Plus come in five pastel "finishes", which Apple describes as yellow, green, blue, black and – to the delight of Barbie fans – pink. It has made much of the fact that in an industry first, it's now infusing colour into the backglass. But some people are suggesting the colours are barely present. One person writing on X used a colour picker to illustrate just how little blue there is in the 'blue' iPhone.

"At least it comes with a color-matched cable," one person joked in reference to the white USB-C cable that comes with the phone. Others have pointed out that this year's lighter hue continues a trend that we've seen over the past three years, with the blue version of each new iPhone since iPhone 12 being paler than the last. If the trend continues, the blue iPhone 16 will be completely white or will have to go full-circle back to dark blue of the iPhone 12.

What do you think about the color range of the new iPhone 15 series.