By BestMediaInfo Bureau

We're witnessing a shift from simply selling products to fostering genuine connections; a new breed of "evangelists" is emerging, said Himani Agrawal, Country Head of Azure and Microsoft.

"These evangelists are passionate not just about their brands but also about understanding and connecting with customer values. This transformation is fueled by a powerful combination of analytical thinking, creative spark, and the ever-evolving power of AI," she added.

Agrawal led a thought-provoking session titled "Marketing in the Age of AI: Inspire, Innovate, Integrate" at the 13th edition of the MMA IMPACT India conference at the Taj City Centre, Gurugram on Tuesday.

Agrawal's emphasis on how AI can be leveraged to move beyond traditional marketing tactics and create a more meaningful connection with today's purpose-driven consumers isn't something the industry wasn't pondering. But the difference her session made was that it gave clarity to the viewers on where to begin.

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