In Brazil, beauty is an attitude. It's a feeling of confidence that is reflected in the way we take care of ourselves. That beauty approach, which is rooted in self-care, has made Brazil the fourth-largest beauty market in the world after the United States, Japan, and China, and has influenced many of the treatments and products we consume globally.

Brazilian culture is at the core of who they are. They celebrate bodies of all shapes and sizes and they are encouraged to at a young age. That goes beyond physical beauty and is really evident in everything- from their music and art influences.

Alright…We have all heard of the mythical perfect body. And it seems that in Brazil, women have everything to be perfect. Suntanned skin, wild hair and always in a swimsuit on Ipanema and Copacabana beaches. The fact is, as Brazilians live outside almost every day, a perfect body is mandatory. But be careful; contrary to what we think, the athletic and slender body is not the perfect body type in Brazil.

The perfect physique is called “corpo de violao”. It means that the ideal woman has reasonably wide hips and bosom, with a very thin waist. In other words, the body shape of a guitar. It is common for women in Brazil to go once a week to a beauty institute.

Here, they take care of their hair with macadamia and jojoba oils. But it is the only type of hair they take care of meticulously. Any other hair elsewhere on their bodies, and the hunt begins. And their weapon is wax!

Not to forget, that the real beauty in Latin-American countries is very close to the Native American one, like the indigenous people from the Amazon.