July Variety Show Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced the brand reputation rankings for variety shows this month. The rankings were derived from an analysis of consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from June 7 to July 7.

“Home Alone” (“I Live Alone”) retained its top position with a brand reputation index of 5,423,753. High-ranking phrases in the show’s keyword analysis included “Jun Hyun Moo,” “Park Na Rae,” and “Kyuhyun,” with its highest-ranking related terms being “reveal,” “challenge,” and “show.” The program’s positivity-negativity analysis showed a score of 84.80 percent positive reactions.

“Jinny’s Kitchen,” which recently returned for a second season, secured second place with a brand reputation index of 3,780,395.

“My Little Old Boy” ranked third with a brand reputation index of 3,549,162, while “Running Man” came in a close fourth with a brand reputation index of 3,512,764.

Finally, “How Do You Play?” completed the top five for July with a brand reputation index of 3,488,784, reflecting a 31.08 percent increase in its score since June.