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Jerry West spent 14 years with the Lakers as a player, a further three as their head coach, another three as a scout, and then moved into multiple front office positions.
One of his premier moments in charge of the LA Lakers (in a front office capacity) was when he traded for Shaquille O'Neil, which he then followed up with a trade for Kobe Bryant.
Another cool little caveat is that Jerry West has been operating in an advisory role for the LA Clippers. He played a big part in their rise to prominence in the Western Conference.