Integrity Score 1690
No Records Found
No Records Found
No Records Found
By Khushi Keswani
Indian smartphone brand Lava has announced the launch of its new model, Blaze X, targeting young consumers aged between 18-20 who are seeking a stylish upgrade.
"This launch marks a broader strategic shift at Lava towards distinct smartphone series tailored for specific customer segments," detailed Lava's Marketing Head, Purvansh Maitreya.
"Over the past couple of years, we have undergone a transition in our approach, launching three new smartphone series as part of our 2.0 journey. Each series- Yuva, Blaze, and Agni-offers a specific set of features designed to meet the needs of different types of users," Maitreya elaborated.
Read Full Story https://bestmediainfo.com/mediainfo/mediainfo-marketing/lava-doubles-down-on-social-media-influencers-for-the-blaze-x-launch-5556259