By Khushi Keswani

Indian smartphone brand Lava has announced the launch of its new model, Blaze X, targeting young consumers aged between 18-20 who are seeking a stylish upgrade.

"This launch marks a broader strategic shift at Lava towards distinct smartphone series tailored for specific customer segments," detailed Lava's Marketing Head, Purvansh Maitreya.

"Over the past couple of years, we have undergone a transition in our approach, launching three new smartphone series as part of our 2.0 journey. Each series- Yuva, Blaze, and Agni-offers a specific set of features designed to meet the needs of different types of users," Maitreya elaborated.

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