France has always been a countryside place, but also the country where fashion exploded. Here, the beauty tendency remains in the “natural chic”.

In each country, there is an idea of beauty. For the French, it is very particular: What they want is to be themselves—not a better version of themselves. They feel like it is better to be used to something than to try to change it. For the French damsel, it is like, "What style can I have with this face, and with this hair?" That mentality is 100 percent French.

Women prefer unmade-up faces, as in France, it is commonly believed that the most beautiful women look effortlessly glamorous and graceful. Beauty routines are passed from generations to generations and, above all, French women tend to love their bodies as they are. Eyes are not covered with makeup, lips are red, the hair is tied up in a messy bun, and that’s all. Not exactly. There's a killer final touch : a perfume, and an expensive one, s’il-vous-plait !