Apple has launched its much-anticipated iPhone 15 Pro and Pro Max models, along with new watches and other products. The latest iPhones have gone on sale in approximately 40 countries, with initial online sales indicating a strong demand. Despite new orders not expected to arrive until mid-November in several regions, long queues have been spotted at Apple stores in Dubai, Australia, and China, hinting at a robust demand for the new devices. These models are predicted to be Apple’s top sellers for the remainder of the year.

While the iPhone 15 Pro has witnessed a robust initial demand, the reaction to other new products has been relatively muted. The regular iPhone 15 and 15 Plus models, the new AirPods with a USB-C case, Apple Watch ULTRA 2, and Apple Watch Series 9 are still broadly available.

The starting price of the iPhone 15 Pro Max has been increased by $100 this year after removing a smaller storage tier offered in past years. This, coupled with exclusive features like an improved zoom in the camera, means the Pro Max model could be a significant revenue driver for Apple. In key markets like China, Japan, and India, Apple has increased the prices of its latest iPhones while keeping prices the same in the U.S. This strategic move comes as Apple attempts to rejuvenate growth amid a broader slowdown in the smartphone market.