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Mahindra has unveiled its born electric vision portfolio of electric vehicles. The Mahindra electric SUVs are set to hit Indian markets in 2024.
Currently, the Indian EV market is facing a monopoly by Tata Motors, with variants of Nexon and Tigor as the only budgeted options available.
Hyundai and MG have entered the tiny market with Kona and ZS EV respectively, but those vehicles cost around 30 lakhs, forcing them out of a common man's reach.
Now, there is the upper segment of Camry and Kia's recently launched EV6, priced between 50-70 lakhs.
Due to the high prices of Electric vehicles, Toyota discontinued their super successful, highest-selling hybrid, the 'Prius'.
Now after these premium-priced EVs, Tata motor's Nexon, Nexon prime & Tigor EV seems to be budgeted vehicles but even these budgeted EVs cost no less than 10 lakhs.
There seems to be a lot of EV enthusiasts in the country, as the Nexon has taken the market by storm with record numbers of sales for an EV in the country.
While Tata has no doubt ruling the market, it was Mahindra, who introduced Indians to EV vehicles almost a decade ago with models like E20 & Verito electric.
Now, Mahindra has discontinued its electric vehicles, and will be reentering the arena with a bunch of premium electric SUVs.
It looks this clash of the titans will continue in the coming years as they haven't competed in the market at the same time. First, it was Mahindra, then their exit paved the way for Tata.
Now Mahindra is coming back and Tata won't be going anywhere. In the coming years, it will be interesting to see who will emerge as the winner.
EVs are necessary for the Indian consumer with the unending inflation in fuel prices, EV is the need of the future.