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Millie Bobby Brown is in her lover era. The 19-year-old has the “This Is Taylor Swift” Spotify playlist on and, given the ease with which Brown’s mother is mouthing along to the lyrics, it seems it’s not a rare occurrence. Her fiancé Jake Bongiovi, son of Jon Bon Jovi, is by her side, hyping her up over photos of her in a pink Versace skirt suit and tending to one of their many dogs, Winnie the Pooh, who is in her own dress and pink stroller.
Famous since the age of 11 thanks to her leading role in “Stranger Things,” Brown has navigated her teens in the public eye and presents as much older and wiser than her years. She’s grown up, she says, and she’s all about being true to herself and loving who she is. That makes it the right moment for her to launch a fragrance based on the idea of celebrating herself and whomever may wear it.
“I was never allowed to wear fragrance when I was younger,” Brown says. “So I’m 19, I finally started finding who I am and figuring out who I am — slowly — and fragrance, it just feels very womanly. It just feels like the next step.”
The “Stranger Things” star has become more and more of a multihyphenate in recent years, launching her own Gen Z-focused clean beauty brand, Florence by Mills Beauty, in 2019 and revealing she’s releasing her first book, “Nineteen Steps,” this September. The introduction of the fragrance, Wildly Me, marks the next stage of expansion for Florence by Mills. The product will launch with a waitlist on Aug. 14 and will officially be available on the brand’s website on Aug. 22.