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Documents from the ongoing MrBeast Burger lawsuit reveal YouTuber MrBeast's plans to launch his own beverage company 🥤🚀.
Jimmy 'MrBeast' Donaldson sued his fast food chain's managing company in August 2023 over poor food quality, which led to a counter-suit ⚖️.
The June 2024 case details show MrBeast's intention to expand his brand with a new drink line, tentatively called "Beast Beverages," and a mobile game in 2025 📱. While specifics are scarce, the drink could include soda, energy drinks, or sports drinks 🥤.
This move places MrBeast alongside other influencer-led brands like Logan Paul & KSI's Prime Hydration, which out-sold Gatorade at Walmart 🛒.
MrBeast's established retail relationships, evidenced by the success of his Feastables snack company 🍫, will likely facilitate the beverage launch 🚀.