By Khushi Keswani

Veera, a recently launched mobile browser, uses a user-centric experience, a stark contrast to the ad- heavy approach of established players. As Adityan Kayalakal, Marketing Head, reflected, Veera takes a bold stance against intrusive advertising, a common pain point for mobile users.

The company aspires to be a gateway for non-tech-savvy users. "We believe traditional ad formats create a cluttered and frustrating experience. Our focus is on putting users first, offering a clean and efficient way to navigate the web on their smartphones," said Kayalakal.

This user-centric approach echoes a wider trend in the tech industry. Following Apple's recent privacy updates and Google's announcement to phase out third-party cookies, user privacy and ad fatigue are becoming top concerns.

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