New Drama "Virtuous Sales" Explores '90s Taboos with an All-Star Cast

Kim So Yeon, Yeon Woo Jin, and more have been confirmed to star in JTBC’s upcoming drama “Virtuous Sales” (literal title), which will delve into the independence, growth, and friendship of four "sisters" engaged in door-to-door sales of adult products in a rural village in 1992. This era was marked by the taboo surrounding discussions of sex. The drama is a remake of the 2016 British television series “Brief Encounters.”

Kim So Yeon will portray Han Jung Sook, a virtuous housewife who once won a local beauty pageant. Living a modest life after marrying her first boyfriend, she faces financial challenges that push her to sell adult products, revealing an unexpected talent for sales.

Yeon Woo Jin will play Kim Do Hyun, a police officer from the United States with a wealthy background and an Ivy League education. Despite his rapid promotions at the Seoul Gangnam Police Station, he mysteriously transfers to the rural Geumje Police Station, sparking curiosity about his secrets.

Kim Sung Ryung will be Oh Geum Hee, an elegant and intelligent woman who, despite her university education, finds herself leading a dull life after following her husband to Geumje. She joins the door-to-door sales endeavor to help her housekeeper, Jung Sook, and finds a new sense of dynamism in her 50s.

Kim Sun Young will take on the role of Seo Young Bok, who, despite having a great relationship with her husband and a fruitful family life, struggles with her six-member family sleeping in a single room. Driven by the desire to provide her children with their own rooms, she joins the sales team, using her experience as a mother of four to overcome any challenge with humor.

Lee Se Hee will play Lee Joo Ri, the town’s "it girl" and a single mom who runs a hair salon. Despite facing judgment for her revealing outfits, she remains cheerful and considers selling adult products as a fun distraction from her daily routine, eventually growing through the experience.