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By Khushi Keswani
Positioned as the 'Universe Ka Sabse Bada Football Festival of 2024,' the UEFA Euro 2024 tournament will start streaming on SonyLiv and broadcasting on Sony Sports at 11 pm on June 14, 2024.
In the land of cricket, positioning the platform as the home for football is definitely a daunting task, especially with the IPL just ending and the Cricket World Cup ongoing.
But the undeterred SVP and Head of Ad Revenue at SonyLiv, Ranjana Mangla, believes that "content reigns above all."
Mangla emphasised that a strong content strategy throughout the year is what helps to maintain audience engagement.
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