By BestMediaInfo Bureau

Aggressive marketing and advertising of food products contribute to unhealthy food practices, leading to non- communicable diseases like type-2 diabetes, obesity, cancer and heart attacks, among others, as per the Nutrition Advocacy in Public Interest (NAPi) report.

The report added that the legal framework referring to misleading advertisements does not clearly define its meaning when it comes to food products, thereby, left to be interpreted by a committee. A missing objective definition of misleading advertisement results in FSSAI failing to categorise them as misleading taking years for a resolution.

"The Food Safety and Standards Act of 2006 seeks to prohibit misleading or deceiving advertisement of food in Section 24(1), yet it lacks to objectively define what constitutes a misleading advertisement," the report stated.

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