By Vishesh Sharma

India's performance at the Parks Olympics 2024 will be crucial for the advertisers to enter the ring who are otherwise sitting on the fence as yet, said top advertising executives.

"The majority of the viewership comes around events that are India-specific such as a hockey match between India and Pakistan. Most corporates are waiting and watching before they open their purses. Other than brands that are sponsoring athletes and collaborating with the Indian Olympic Association as partners, most brands are engaging audiences with spot-buying," a marketing leader told BestMediInfo.com.

"Because of limited audience interest in non-cricketing events, brands are planning to wait for India's performanc during the first three days before they open their wallets," added the marketing leader.

Read Full Story https://bestmediainfo.com/mediainfo/advertising/paris-olympics-more-advertisers-to-enter-the-ring-looking-at-indias-performance-6695118