By Akansha Srivastava

Piramal Pharma has initiated a media pitch for its over-the-counter (OTC) business, which includes brands such as Saridon, Lacto Calamine, Little's Expert Baby Care, Tetmosol, and I-range.

Sources close to the development confirmed the news to BestMediaInfo.com.

The account size is estimated to be between Rs 50-60 crore, with the pitch being initiated 10-15 days ago.

The incumbent agency on the account has been Madison Media since 2013.

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