Pixstory took the centre-stage at the much-anticipated Arsenal vs Manchester United game at the Emirates stadium on Sunday.
 
NBA star and Pixstory brand ambassador Dwight Howard kicked off proceedings with a pitch for a cleaner social media. This was followed by more than 50,000 fans in the stadium using Pixstory clappers to make some noise and raise awareness against online hate.
 
“Misinformation undermines our democracies and our societies. Imagine the toxicity, harassment and hate speech our children are at risk of enduring on a daily basis. I know how it affects me. And I don’t want any athlete, any child, any fan, or anyone on or off the field, to go through this,” said Howard, addressing the capacity crowd.
 
In attendance were global honchos from the corporate world including Amit Mittal, former special advisor to President Joe Biden, Yosuke Sasaki, Softbank chief of staff, Cara Sweeney, senior Coca Cola official, and Nethaneel Mitchel Blake, Olympic sprinter. They were joined by top journalists, including Variety Executive Editor Steven Gaydos and Athletic Senior Editor Kevin Coulson.
 
Speaking at the occasion, Pixstory founder Appu Suresh said: “We’re trying to create a space where integrity is valued over virality. Community over conflict. The truth over trolls. Our phone is the field, and our words are the football.”

Arsenal is perched comfortably at the top of the EPL table and is the frontrunner to win the Premier League this year. With Pixstory, fans will have a new way to engage with each other without having to worry about online toxicity. Pixstory’s algorithms filter out hate speech, while breaking the echo chambers that have formed on social media.
 
Apart from Arsenal, more marquee clubs including Juventus and Paris Saint-Germain Féminines have partnered with Pixstory in the mission to build a better social media space. The app is collaborating with the Oxford Internet Institute on research towards building a safer and collaborative social platform.
 
The brains behind Pixstory include Chris Mattmann, Chief Technology Officer at NASA Jet Propulsion Laboratory, and inventor of Apache Tika, a framework for content detection and analysis.

https://youtu.be/IbnVM9Hb2lU