Agriculture in Herat province witnesses a remarkable shift as farmers dedicate over 8,000 hectares to saffron cultivation, anticipating a harvest of 30 tons—a significant surge from last year's 20 tons. The annual Saffron Flower Festival, commemorating this achievement, featured 40 booths from processing companies and growers, showcasing the dedication of 20,000 farmers involved.

While celebration abounds, challenges persist in exports and the need for advanced saffron cultivation training. Advocates call for increased promotion of Afghanistan’s saffron industry, proposing the establishment of a national brand to prevent its export under foreign labels. The Herat Chamber of Commerce and Investment announced the export of 21 tons, primarily to India, Saudi Arabia, Canada, and Spain, emphasizing the global demand for this 'gold of the desert.' The National Saffron Growers Union stresses the importance of a distinct Afghan saffron brand for increased recognition in European markets.