In the Q2 2023 smartphone market in India, according to Counterpoint's latest report, Samsung and Vivo have taken the lead with market shares of 20 percent and 18 percent, respectively. The overall market size has experienced a 3 percent decline year-on-year, but the market for 5G smartphones is growing, accounting for 50 percent of the market share.

Samsung currently holds the top spot with an 18 percent market share, making it the number one smartphone brand in India, while Vivo (including iQOO) follows closely with a 17 percent market share. Xiaomi (including Poco) is in the third position with a solid market share of 15 percent. Realme and Oppo are in the fourth and fifth positions, with market shares of 12 percent and 11 percent, respectively.

The list of best-selling phones in this quarter includes the Realme C53 in the top position, constituting 4 percent of the total shipment size. Similarly, the Samsung Galaxy A14 5G, Vivo Y16, Vivo T2x 5G, and the OnePlus Nord CE 3 Lite 5G each represent 3 percent of the shipment size. Notably, all of these phones are priced between Rs 10,000 and Rs 20,000.

In the premium segment (phones priced over Rs 30,000), Samsung has taken the lead with a market share of 34 percent, surpassing Apple. However, in the ultra-premium segment (phones priced over Rs 54,000), Apple has a significant market share of 59 percent. India has become the fifth largest market for Apple in this category.