We come across many stories and posts on how social media is a negative energy effecting our lives. But is that all it is? Social media has given many people a source of income as independent content creators. In this fast moving world, we all are looking for content that is entertaining, quick and informative.

Platforms like reels on instagram and tik tok are ideal for such content. Young generation is branching out on social media for marketing as well as promoting their business.
So in a way, social media isn’t all bad. Independent business have benefitted a lot especially during the times of pandemic to spread the word about their product. It is a low cost marketing strategy which is effective as well.

Also, when social distancing and lockdown is the new normal, social media has helped us to stay in touch with our friends and family. This has helped beat the anxiety and stress of being isolated from the world.