In this era of OTT and social media, content is king and there are no barriers when it comes to entertainment. Now it seems like the South film Industry will soon overpower Bollywood. Exclusively speaking to IndiaToday.in, actors Priyamani and Nithya Menen, trade experts Ramesh Bala and Vishek Chauhan, shared their opinions on the same.
If you are a Salman Khan fan, you’d remember that Bhaijaan of Bollywood became 'Bhai' through one of his blockbuster films, Wanted. The 2009 film was a remake of the Telugu film Pokiri starring Mahesh Babu. And, it's been quite some time since Bollywood's biggest hits proved to be direct remakes of South films or inspired by them. It looks like South cinema is done being second-best to Bollywood.

CONTENT IS KING

We have always heard 'Content is king'. For example, if we talk about Allu Arjun's Pushpa, it had phenomenal content. This is what South cinema offers they have a very unique medium of storytelling. Their films are made with the idea of catering to a large audience.
It's not just the content, even the leading actors choose films which connect with everyone. Be it Telugu stars like Allu Arjun, Prabhas, Mahesh Babu, Jr NTR and Ram Charan, or Tamil actors like Superstar Rajinikanth, Thalapathi Vijay and Ajith people from diverse backgrounds are loving them. Now with increased popularity thanks to social media and OTT, South actors are becoming pan-India stars. After all, paisa wasool entertainment matters to the audience. So at the end of the day, it's not about overtaking, it's about content.
Vishek Chauhan also pointed out where Bollywood as an industry is lacking. "You are only focused on pretty, intelligent content, good cinema, but that is alright, at the end of the day, you need to entertain people and entertain them in a way they want to be entertained. You cannot become their big brother and tell them 'Ye samajik kahani hai ye dekho (This is a social tale, watch this).' Who said cinema has to be preachy? What is Spiderman, it is a fun ride. Even Pushpa is too much fun and that is the reason people